The Chedi Lustica Bay
The Chedi Lustica Bay is a 5-star coastal hotel in the beautiful Lustica Bay in Montenegro. They have been present in the Montenegrin market since August 2018, and I started working with them in January 2020, as their outsourced marketing consultant. Through these years, we developed a strong business-friendship relationship and I enjoy spending time with their team members and achieving marketing goals with them.
Copywriting
Crafting compelling and engaging textual content tailored to The Chedi brand’s voice. I help my client capture their audience’s attention through strategic messaging, promote their services, and drive engagement across digital platforms.
Consultancy
I specialise in content creation and promotion, helping to craft and implement content calendars that elevate The Chedi’s online presence. My focus is on creating impactful calendar that resonates with their audience and strengthens their position in the competitive luxury hospitality market.
Data Analytics
I manage and optimise The Chedi’s social media ad campaigns, using Meta Insights and SEMrush to track performance and refine strategies. By analysing key metrics, I ensure data-driven decisions that maximise ad effectiveness and drive measurable business outcomes.
Paid Ads
I design and manage targeted social media campaigns for The Chedi, utilising Meta’s advanced advertising tools. By employing various campaign objectives, A/B testing, and audience segmentation across international and domestic markets, I ensure optimal ad performance and maximise results for brand visibility and engagement.
Fun Facts
Organic Social Growth
Together with The Chedi marketing team, we grew their Instagram following from 8.000 to 24.000 organically! Through creative content, engaging the audience, and carefully targeted campaigns, we boosted their online presence and built a vibrant community of followers.
Meta
Advertising
Our paid campaigns for The Chedi consistently reach thousands of people each month, generating millions of impressions and thousands of link clicks. With a strong ROI and growing annual budgets, our strategic approach continues to drive exceptional results!
Competitive Advantage
By leveraging SEMrush for audience analysis, we’ve discovered that The Chedi Lustica Bay is the most active 5-star hotel on social media in the region, consistently delivering high-quality content year-round. Our dedication to maintaining a strong digital presence sets us apart in terms of activity volume!